Adidas Maternity
15 seconds of music to convey the strength in sport. Adidas was aiming for femininity, quick character changes and a sound design that marked very clearly the differences between the sports. Femininity and color are the key elements of the campaign, which was directed by Dutch director Lotte van Raalte.

Music goes from suggesting the essence of Yoga to that of boxing in seconds. A whole world of sounds and harmonies that give strength to the images and the campaign.